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A
DIRECT COMPARISON
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Auction
Event
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Traditional
Sale
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-
Focus is on your property alone and showcased on the internet,
newspapers and direct mail with custom flyers and presented to
micro markets.
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- Your
property is one of many being advertised and shown by comparing
your property with others.
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- Marketing
period required is so accelerated to 35-50 days or less.
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- Your
property is likely to remain on the market for several months
longer.
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- Auction
Advertising is extensive and visible featuring your property exclusively.
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- Your
property is likely to remain on the market for several months
longer.
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- Buyers
act on your schedule.
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- Lacks
the ability to motivate buyers, forcing you to wait for buyers
to make their mind and meet on their time schedule.
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- Uses
the Auction Method of Marketing as the catalyst to create buyers
interest.
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- Price
reduction encouraged in the attempt to create buyer interest and
activity.
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- Realizes
the property's true market value. No limit on upside potential.
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- Upside
potential limited by asking price.
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- Eliminates
guesswork in determining the asking price your property.
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- Seller
risks overpricing, and thus seeing little interest. Or under pricing
and selling for less than the property is worth.
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- All
conditions of sale set in advance, thus eliminating negotiations,
you are in complete control. No contingent contracts.
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- Contingencies
are very common.
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