|
A DIRECT COMPARISON
|
|
Auction Event
|
Traditional Sale
|
- Focus is on your property alone and showcased on the internet, newspapers and direct mail with custom flyers and presented to micro markets.
|
- Your property is one of many being advertised and shown by comparing your property with others.
|
- Marketing period required is so accelerated to 35-50 days or less.
|
- Your property is likely to remain on the market for several months longer.
|
- Auction Advertising is extensive and visible featuring your property exclusively.
|
- Your property is likely to remain on the market for several months longer.
|
- Buyers act on your schedule.
|
- Lacks the ability to motivate buyers, forcing you to wait for buyers to make their mind and meet on their time schedule.
|
- Uses the Auction Method of Marketing as the catalyst to create buyers interest.
|
- Price reduction encouraged in the attempt to create buyer interest and activity.
|
- Realizes the property's true market value. No limit on upside potential.
|
- Upside potential limited by asking price.
|
- Eliminates guesswork in determining the asking price your property.
|
- Seller risks overpricing, and thus seeing little interest. Or under pricing and selling for less than the property is worth.
|
- All conditions of sale set in advance, thus eliminating negotiations, you are in complete control. No contingent contracts.
|
- Contingencies are very common.
|