A DIRECT COMPARISON
Auction Event
Traditional Sale
  • Focus is on your property alone and showcased on the internet, newspapers and direct mail with custom flyers and presented to micro markets.

  • Your property is one of many being advertised and shown by comparing your property with others.

  • Marketing period required is so accelerated to 35-50 days or less.

  • Your property is likely to remain on the market for several months longer.
  • Auction Advertising is extensive and visible featuring your property exclusively.

  • Your property is likely to remain on the market for several months longer.
  • Buyers act on your schedule.

  • Lacks the ability to motivate buyers, forcing you to wait for buyers to make their mind and meet on their time schedule.
  • Uses the Auction Method of Marketing as the catalyst to create buyers interest.

  • Price reduction encouraged in the attempt to create buyer interest and activity.
  • Realizes the property's true market value. No limit on upside potential.

  • Upside potential limited by asking price.
  • Eliminates guesswork in determining the asking price your property.

  • Seller risks overpricing, and thus seeing little interest. Or under pricing and selling for less than the property is worth.
  • All conditions of sale set in advance, thus eliminating negotiations, you are in complete control. No contingent contracts.
  • Contingencies are very common.